Archive for the ‘using keywords’ Category

Keywords and Keyphrases

Posted: September 23, 2010 in common mistakes, using keywords

Keyword usage

When you receive an order, it will have an order number, order type, word amount and keywords.

Those keywords have to be copied and pasted directly from the instructions into the title, the first and the last paragraph of each and every article. NEVER change the articles. Do not correct capitalization and spelling and do not fix spelling mistakes.

We write for SEO and the companies do much research on keywords that bring traffic to their sites. It is miss spelt for that reason: it is to cater for those who misspell.

Think about it – when you do a search online looking for info on a holiday adventure you want to try out. There are several ways to do it:

* Boat Cruises on the Missisippi
* missisippy boat cruises
* cruise missisipi
* Mississippi cruises

It is common for searchers to not know and understand the right keywords to use to get to a site, therefore SEOs cater for that by redirecting searches using incorrect spelling in keywords.

Over use of keywords is also not permitted. Any words that form part of the keyword or phrase, should not be used more than 5 times in a 500 article – less in a 300 or 400. So if the keyword is “Mississippi cruise”, rather use synonyms such as river, trip, adventure, etc. in addition to the keywords.

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Keywords and Keyphrases

Posted: September 23, 2010 in guidelines, using keywords

1 word is a keyword and more than 1 word is a key phrase.

Remember that we are writing for the Internet, therefore the clients want EXACTLY that keyword or key phrase.

Correct placement of keyword/phrase – ONCE only in:
Title
First Paragraph
Last Paragraph

Any word in the keyword of phrase should not be used more than 5 times in the article.

Companies’ names should not be used more than only in the keywords, unless you are going to mention an additional 3 competitive or complimentary companies / products. The reason for this is that the articles should NOT be promotional, but general.